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Just like a gatekeeper can prevent a salesperson from reaching the decision maker or executive they want to get in touch with, a subject line can block a prospect from opening a sales email (which is crucial to success!)

We analyzed customers latest trends and came to the solution – what makes a good subject line?

The best sales email subject lines are interest-provoking, creative and informative without giving too much away (important). Writing a creative subject line is not as easy as it sounds. So compiled 14 winning sales email subject lines for a variety of situations. You can customize them for your own use, and let your open and response rates skyrocket.

11 of the Best Sales Email Subject Lines


1) “{Mutual connection} recommended I get in touch”

Real referrals are king, but when you take it too far it may backlash on your performance! If you share an acquaintance with your prospect, be sure to put that person’s name in your email subject line. The more your prospect trusts your referrer, the more compelling your email will be, but important the prospect knows the person, and you do as well!

2) “Our next steps”

This subject lines has proven to work generally in the top open rates. Great to follow up or re-engange a prospect after they have gone quiet.

3) “Hi {first name}, {question}?”

Questions provoke answers. Emails with question subject lines provoke opens and replies – you will be surpriced.

4) “Hoping to help”

ABH (Always Be Helping) is the best way to build sales relationships today. Put this sentiment front and center — prospects will appreciate your outreach as well as your willingness to be of service.

5) “Idea for {topic the prospect cares about}”

A free idea? Sure, i love it and i click open!

6) “10x {prospect’s company}’s traction in 10 minutes”

An email template with this subject line resulted in 16 new B2B customers, according to Salesfolk founder Heather R. Morgan. People feel intrigued by the subject and clicks!

7) “10 mins — {date}?”

Short, easy, and to the point. Most prospects got 10 mins, and asking candidly and honest is never a bad approach.

8) “X tips/ideas for {pain point}”

Prospects love to get free ideas and expecially if you have a real pain point that relates to them.

9) “A {benefit} for {prospect’s company}”

Here are some examples of what this might look like in practice:

  • A new Prospecting strategy for Acme Corp
  • A savings of $45k for Acme Corp
  • Acme Corp will grow 125% next quarter

10) “X options to get started”

Show them how to get started, what you have to offer and make it happen.

11) “Do not open this email”

People tend to do what they are not allowed to do, so they will open, make sure you grab their attention!